You're working 80-hour weeks. You come into open the restaurant in the morning the POS system is crashing again. While an elk has invaded your patio. Your team is burnt out, and you're still doing admin when you should be on the floor. Or calling the rangers to get the elk out of the patio. We know the feeling. We lived it.

Cole, a 15-year veteran of the industry, didn't set out to be a tech founder. He was an manager pulling his hair out over clunky software that wasted hours every single week. So he did the unthinkable: he taught himself to code just to fix a single, frustrating error. That simple fix became the spark for a bigger idea.

Tuan grew up in his family's pho restaurant in Vietnam, where he learned the value of hard work. But he also saw the constant inefficiencies holding back small businesses. He fell in love with computers and set out to build software that didn't just help people but created real, measurable freedom for business owners.

We've spent 20 years in the trenches. We’ve seen the problems firsthand and built the solutions ourselves. We're not just some tech company building software; we're hospitality lifers building the tools we wish we had. We built this to solve the painful, costly problems that others don't even know exist. So you can get back to what you do best: running your business, not your software.